Duty
Station: Kampala, Uganda
Diageo is the world’s leading premium
drinks business with an outstanding collection of beverage alcohol brands
across spirits, beer and wine. These brands include Johnnie Walker, Crown
Royal, J&B, Windsor, Buchanan’s and Bushmills whiskies, Smirnoff, Ciroc and
Ketel One vodkas, Baileys, Captain Morgan, Tanqueray and Guinness.
Key Duties and
Responsibilities:
- In
charge of developing brand strategy in alignment with the marketing
strategy including leading the annual GAME Plan as well as the annual
Pricing Strategy. - Developing
and implementing of insight based activity to achieve long-term sustained
growth and ensure optimal investment of A&P resources - Translate
brand strategy into 6 Quarter activity planning (18 month planning)
outlining activity by channel - Ensure
excellence in the development and execution of brand strategy,
commercialization, communication and activation strategies. - Develop
brand innovation & renovation plans in relation to the business
process - Keenly
track consumer and commercial business performance on a regular basis
including P&L management, consumer tracking and share tracking. - Build
and strengthen working relationships with internal / external partners and
stakeholders specifically brand owners, media, advertising, RM/ digital,
PR, promoter and specialist agencies.
Qualifications, Skills and Experience:
- The
Brand Manager should hold a tertiary marketing qualification – degree /
diploma. Possession of a Post graduate degree / CIM qualifications will be an added
advantage - Computer
literacy skills i.e. proficiency in Word, Excel, Power-point, MS Project - At
least three to four years Brand Management experience with previously
demonstrated success within this environment. - Past
experience working with and successfully managing agencies / strategic
partner relationships. - Demonstrated
success in a demanding, complex business environment. - Strategic
penetration - Excellence
in execution - Brand/Portfolio
Profitability
If you desire to join the world’s leading
premium drinks business, Diageo, in the aforementioned capacity, please click
web link below.
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