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Showing posts with label Loyalty. Show all posts
Showing posts with label Loyalty. Show all posts
27 September 2014
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MANAGER, LOYALTY PROGRAMS

Reporting to Head, Product Innovations the job holder will manage the Enterprise wide loyalty program for customers across the Bank’s products and services whose focus will be to attract new customers, increase products penetration, customer engagement and retention.• Continuously developing the program design, customer journey, technology components, services and processes required to deliver strong consumer propositions.• Define, implement and manage multi-channel loyalty scheme rewards and communications that drive customer engagement and sales revenue/margin.• Working with the partner consultants and internal stakeholders to develop the business case, ROI forecasts and the key metrics to measure scheme success.• Work with business development to identify partner opportunities, as required, to fill solution gaps and redemption programs opportunities.• Manage 3rd party partnerships for blue & white label programs in order to deliver revenue and customer number targets.• Ensure customer facing staff and all staff across all areas of business have access to appropriate training and information to be able to efficiently resolve all loyalty scheme customer queries.• Delivering analysis and reports to demonstrate the effectiveness of loyalty communications including recommendations for future improvements and testing.• Test and learn – put in place robust testing plans to continually optimize activity and demonstrate ROI.• Manage the direct and cross functional teams working with the program to coach and inspire exceptional delivery.• Must have Bachelor’s degree in Marketing from an institution recognized  by Commission for University Education• Possession of Professional Qualification in Marketing and MBA will be an added advantage.• Have at least 5 Years’ experience in marketing management position, 3 of which should be in management of loyalty program.• 2 Years in product development• Demonstrate excellent communication skills• Excellent customer service and interpersonal skills• Should have a thorough knowledge of Retail Banking Products, services and the financial services Industry.The above position is demanding for which the bank will provide a competitive package for the successful candidates.  If you believe you can clearly demonstrate your abilities to meet the criteria given above, please submit your application with a detailed CV, stating your current position, remuneration level e-mail and telephone contacts quoting the job title/reference in the subject field to recruitment@kcb.co.keTo be considered your application must be received by Sept. 26, 2014.Only short listed candidates will be contacted.
02 April 2014
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Campaigns & Loyalty Manager,vacancy in Uganda, Jobs in Uganda at MTN-Uganda

Campaigns & Loyalty Manager,vacancy in Uganda, Jobs in Uganda at MTN-Uganda


MTN-Uganda is the leading telecommunications Company in Uganda, providing payphone, fixed lines, fax/data, internet and mobile services. MTN is an equal opportunity employer and is currently expanding and is seeking to recruit competent individuals to fill the following vacant Position of Campaigns & Loyalty ManagerTo oversee the execution of MTN’s customer retention and loyalty initiatives for both Business & Consumer segments across all customer touch points, and channelsPrime responsibilities of the positions:·             Execute, track and ensure consistency in the implementation of customer lifecycle management across all segments·             Manage retention & loyalty communications calendar across multiple channels and campaigns·             Coordinate and enforce timely end to end execution of campaigns and loyalty initiatives by tracking progress against milestones and proactively identifying and removing risks and barriers·             Design and execute plans for launching retention initiatives, including go-to-market plans, training, stakeholder engagement and ensuring presence of marketing collateral·             Liaise with customer facing stakeholders to collect, review and build solutions towards improving customer experience across all segments and customer touch points·             Plan campaign analytics and identify appropriate customer segments for targeting·             Define, refine, document and ensure relevance and suitability of business rules and business requirements for retention and loyalty campaigns·             Coordinate the development and delivery of campaigns including requirements specifications, campaign approvals, planning and executing of UATs·             Define and provide timely, accurate reports on performance of all retention and loyalty products and initiatives while ensuring assessment measures that are capable of indicating effectiveness·             Exploit multiple channels to identify retention opportunities and threats, to execute campaigns and to drive campaign reach and success·             Monitor and benchmark market retention activities from both direct & indirect competitors as well as regional and global industry players making recommendations·             To proactively provide insights towards controlling churn and driving value from customer behaviour and interaction with different products and services·             To ensure timely and complete resolution of all issues raised by stakeholders that customer retention are resolved within·             Engage segment managers to align initiatives to segment objectives and value drivers and to offer support regarding use of retention campaign solutions to achieve objectives·             Identify, source and manipulate data from multiple systems internal and external to support campaign development and execution·             Build and document business cases for customer retention initiatives ·         Required Academic qualifications and Experience·             A Bachelor’s Degree in a business related field or a Professional Marketing QualificationAdditional knowledge and experience requirements:·             Proficient with MS Office applications especially Word, Excel and Power Point·             Knowledge of Telecom Products and Services, processes and systems·             At least 2 years of experience in a similar role in a telecommunication environment·             Have marketing experience with proven track record of successfully launching products and services·             A strong analytical background is critical with proven experience ·             In-depth knowledge and understanding of MTN Business processes·             Knowledge of business and customer segmentation·             Understanding of basic customer service and marketing fundamentals·             Knowledge of MTN products and services·             Proficient with Microsoft Office tools especially Word, Excel, and Power point Skills / physical competencies:·             Must have the ability to build and work as part of a team, or independently.·             Strong verbal and written communications skills·             Strong analytical and problem solving skills·             Good relationship building skills·             Presentation skills·             Ability to meet deadlines·             Facts driven approach to all activities·             Critical reasoning & creativity abilities ·             Organized and able to manage time efficiently·             A proactive and fast Learner·             Live the MTN culture and values·             Unquestionable professional and ethical standards and an ability to represent the company in highly confidential and sensitive matters;·             Ability to work with minimum supervision·             Resilience – maintaining composure and dealing effectively with stress·             Customer centric, flexible and adaptable to changing opinions / behaviour in the light of changing situations·             Possess high levels of integrity (high ethics)·             Reliable and dependable·             Creative in a marketing sense NB: Please note that presentation of false academic documents and certification will lead to criminal prosecution.Interested candidates should send their Job Applications with detailed CVs, certified copies of academic certificates (originals are to be presented at the interview) and names and addresses of three referees addressed to the: Recruitment Officer, MTN- Uganda, not later than Tuesday April 01, 2014.NB: Only successful candidates will be contacted.Note: MTN Uganda is an equal opportunity Employer.