Customer Relations Representative

Customer Relations Representative
External Job Title Customer Relations Representative
AutoReqId 35682BR
Function Sales
Type of Job Full Time - Exempt
Country Uganda
External Job Description Context/Scope:
EABL operates within a multi cultural, multi national, multi currency environment. EABL comprises five business units: KBL, EAML, CGI,SBL and UBL. UBL is further categorised into Demand and Supply. The Supply business is involved in production of beer and spirits. The Demand business is involved in marketing and pushing the product to consumers. This role is located within the Demand Sales business. The CRR role will be critical to the overall UBL short, medium and long term strategy in developing and driving our trade strategy and operational excellence within retail outlets and distributors. The job holder is expected to have a high ability to build and develop trade relationships with outlet owners and staff / customers with high levels of respect/contact required. The job holder works closely with the AreaSales Manager and Divisional Sales Leader. This position is field based and the job holder is expected to manage outlets achieving Quality, Distribution, Visibility, Pricing and Promotion.
Purpose of Role:
To positively influence sales of UBL brands by regular contact, networking and motivation in allocated retail accounts and to operate a one portfolio UBL brand approach for both beer and spirits.
Top 3-5 Accountabilities
. Performance.
- To deliver NSV for TBA as per the business objectives.
- To deliver Listing of premium brands and innovation brands, rate of Sales driver standards in retail.
- To deliver sales force effectiveness standards in distributor sales crew.
- Beat competition by providing leadership in executing strategy as guided by the business.
-To ensure distributor coverage and call frequency targets are achieved.
. Callage and driving amazing relationships.
- To adhere to set Callage standards and achievement of all intouch KPIs, with minimum approved time out of trade and minimum approved JP variation.
- To understand each element of the outlets and KBL business plans and strategy for their implementation.
- To deliver customer profiles for all accounts handled.
- Monitor, Evaluate and review data integrity and ensure new outlets are captured within intouch
. Optimize RTM in order to deliver and exploit all selling opportunities.
- To support the development of selling skills within external merchandiser sales crews and develop merchandiser crews and retailers staff to achieve QDVPP standards without having to do it yourself.
. Develop brand building activities for the outlet to implement, run retail promotion activities to plan and run KBL promotional activities in outlet, and do M&E for all activities done.
. Ensure full compliance of safety and governance requirements at the work environment.
Qualifications and Experience Required:
. A business related degree or equivalent.
. Commercial experience.
. Ability to build a strong understanding of a range of customers at the outlet level.
. Direct experience of working with customers at the outlet level and a good understanding of how Field Sales operates within the wider Sales organisation.
. Direct experience of the Diageo Way of selling capabilities with a focus on Sales Driver execution at the point of purchase (QDVPPP), Outlet Segmentation and Managing Relationships including structured call, persuasive selling and brand passion.
. Exposure to other parts of Sales, in particular Account Management teams and Customer Marketing.
. At least 2 years experience in a similar role.

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