EAD OF SEARCH MARKETING AND ANALYTICS

HEAD OF SEARCH MARKETING AND ANALYTICS
We have a rare vacancy for an experienced Search Marketing Expert to head up RBI’s search marketing team. The successful candidate will have detailed SEO technical knowledge, as well as PPC, affiliate marketing and link-building experience. This key role requires a marketing background and strong management skills.

REPORTING TO:
Group Marketing Director, RBI

KEY ACCOUNTABILITIES/RESPONSIBILITIES
• Responsible for leading and developing search marketing strategies for RBI’s portfolio of websites, including search engine optimisation, information architecture, web analytics, paid search and affiliate marketing.
• Integrate search marketing into the overall marketing strategy of each market.
• Use web analytics to manage online businesses
• Conduct internal training across different functions
• Manage and train a team of search specialists

KEY SKILLS:
• Expert in technical SEO
• Working knowledge of PPC, link-building and affiliate marketing
• Strong marketing experience
• Expert in analytics and conversion tracking
• Effective project management skills
• Excellent communication skills, at all levels " relationships builder
• Drive, common sense, creative flair and flexibility.

ACADEMIC QUALIFICATIONS AND KNOWLEDGE:
• SEO technical knowledge essential
• Marketing experience essential

EXPERIENCE:
• Team management experience essential
• Cross-functional communication essential

RBI GENERAL BENEFITS PACKAGE:
• Pension Scheme
• 29 Days Holiday
• Paid Charity Days " 2 days per year
• Life Insurance (4x salary)
• Save As You Earn Share Scheme (SAYE)
• Competitive Salaries

With a head office in Sutton (a short 20 minute train journey direct from Victoria or Clapham Junction) and offices in Central London, Birmingham, Manchester and East Grinstead, Reed Business Information has a portfolio of award winning web sites and online services along with more than 100 market leading magazines, directories, direct marketing services, industry conferences and awards covering over 18 markets in the UK, Europe, USA and Asia. Reed Business Information has annual sales of £250 million.

Our online strategy focuses on markets with a need for deep, data driven information services, search and online recruitment. RBI's UK wide web based services are blazing a trail for specialist information online.

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