Manager, Search Engine Marketing Job

Manager, Search Engine Marketing-MAR00002060

Description

Keywords: PPC, SEM, Paid Search, Google AdWords, Yahoo, Bing, bid management & optimization, PPC campaign, web analytics, conversion tracking,

Thomson Reuters is the leading source of intelligent information for the world's businesses and professionals, providing customers with competitive advantage. Intelligent information is a unique synthesis of human intelligence, industry expertise and innovative technology that provides decision-makers with the knowledge to act, enabling them to make better decisions faster. Through its more than 50,000 people across 93 countries, Thomson Reuters delivers this must-have insight to the financial, legal, tax and accounting, scientific, healthcare and media markets, and is powered by the world's most trusted news organization. More information about Thomson Reuters and its financial performance can be found on ThomsonReuters thomsonreuters/

FindLaw, a Thomson Reuters business, is the world's leading provider of online legal information and Internet marketing solutions for law firms. FindLaw's roots go back to 1995, when two attorneys compiled a list of Internet resources for a group of law librarians in northern California. The response to the material was so positive they decided to post the information on the Internet.

Today, FindLaw remains the most popular site for free legal information on the Internet with more than four million legal consumers visiting each month and the largest legal directory available. FindLaw's law firm marketing solutions also dominate with award-winning Web sites, online video, online attorney profiles, search engine marketing and Internet advertising.

Manager, Search Engine Marketing

We are seeking an SEM fanatic to join our marketing team. This individual contributor will be responsible for the management and optimization strategies relating to our Pay-Per-Click campaigns, as well as for our clients.

Role Description:

* Help create, optimize, measure and analyze our online marketing campaigns. You will work closely with other marketing managers and engineers to launch successful paid-search campaigns
* Specifically, you will help identify new traffic stream and help us optimize user acquisitions and conversions
* Manage 3rd party vendors to develop tools and strategies for paid search campaigns that meet and exceed business goals
* Develop and maintain SEM forecasting models that look at the impact of spend and engagement across key campaigns
* Drive recommendations of how to improve search spend effectiveness for multiple campaigns
* Work closely with search engines to manage search buys

Qualifications

Requirements:

* BA/BS degree
* 4+ years PPC/SEM optimization experience for Google, Yahoo or MSN

View the original article here