Duty Station: Kampala, Uganda
Reports to: Senior Manager – Consumer Segments
MTN-Uganda is the leading telecommunications Company in Uganda,
providing payphone, fixed lines, fax/data, internet and mobile services.
Job Summary: The MTN High
Value – Consumer Segment Manager will be responsible for acquisition, driving
growth in usage behavior and retention within segment. The job holder will be
charged with the development and implementation of segment specific market
strategy, promotional plans and market specific events for defined segment that
address market needs & commercial requirements. He / she will also ensure
that the segment strategy is implemented in alignment with overall business
strategy, market needs and requirements. The incumbent will also have a key
responsibility of ensuring that MTN remains the no.1 telecommunication brand
and among the top 3 brands in Uganda.
Key Duties and Responsibilities:
- Develop and implement an annual High value
segment marketing plan and ensure achievement of MTN Uganda’s business
plan objectives. - Conceptualize and implement an end to end
communication strategy across all mediums and channels, for the high value
segment. - Define key differentiating factors and
develop segment value propositions. - Oversee, define and/or influence segment
specific value propositions and define the relevant product portfolio for
the high value segment to optimize revenue and profitability. - Create new platforms or properties that
reinforce the High value segment positioning. - Create and maintain a dynamic and
consistent positioning, image presence, including design of promotions and
experiential initiatives to drive excitement and focus. - In charge of the planning, supervision and
coordination of events including the agency and internal project teams
allocated to the events. - Re-evaluation of market strategy as it
relates to the market dynamics of the time and the management of the
resources and the incumbents disposal to ensure maximum effectiveness of
the strategy with regards to the meeting of the requirements of the
business plan. - Prepare and update literature for all
products and services within the high value segment. - Actively participate in product & service
review meetings or cause meetings for a given product/service - Collaborate with sales, customer
experience, product development & analysis team, NWG, key stakeholders
to align the segment unit goals and objectives. - Keenly analyse trends and highlight areas
of the business that may be developed further to support the high value
strategy. - Closely cooperate with product and
services, devices, pricing, digital, customer retentions and customer
service centers for offer creation and execution. - Ensure customer needs and requirements are
satisfied through appropriate systems / processes / procedures. - Work closely with other stakeholders to
define a clear and precise Go To Market strategy and channel engagement
including visibility requirements: - Prepare launch presentations for internal
and external use - Work in liaison with agency partners and
procurement to ensure development and on time delivery - Develop the commercial argument for the
segment using market insights and trends - Briefing of all stakeholders specifically
customer experiences, channels and distribution prior to launching to the
external market
Qualifications, Skills and Experience:
- The applicant should possess a
degree/diploma in commerce, marketing or communication or related
qualification. - Professional certification in marketing
gives an added advantage. - A minimum of five years’ experience in an
area of specialization. - Past experience working in a medium to
large organization. - Past experience working with a telecom
will give an added advantage. - Commercial experience and understanding
(ability to deliver commercial value). - Basic appreciation of the total telecom
industry and trends. - Working knowledge and understanding of
consumer behavior. - Understanding of marketing and market
research principles. - Industry licenses or designations are
welcome. - Excellent organizational and coordination
skills - Dynamic and open outlook to life
- High levels of creativity & innovation
- Task orientated with attention to detail
- Self-motivated and decisive
- Great interpersonal skills
- Good stakeholder engagement &
management skills - Working knowledge of telecommunications
best practices - Knowledge of local markets, including
market trends - Knowledge of the MTN business; its
products and services - Market research
- High business acumen
- Broad knowledge of the telecom industry
- Understanding the regulated environment
- Understanding of telecom pricing and
tariffs - Budget management and financial modelling
- Skills in Project Management.
NB: Please note that presentation of false
academic documents and certification will lead to criminal prosecution.
All qualified and interested candidates should send their Job
Applications with detailed CVs,
certified copies of academic certificates (originals are to be presented at the
interview) and names and addresses of three referees addressed to the:
Recruitment Officer, P.O. Box 24624, Kampala, Uganda.
Deadline: 30th April, 2015.
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