Senior Marketing Manager Job Opportunity - ISP Telecom Company ~ Ugandan Jobline Jobs

Organisation: ISP

Telecom Company

Duty

Station: Kampala, Uganda

NFT Consult, a

leading HR Consultancy firm, seeks to recruit for its valuable client, a

leading ISP in Uganda offering 4G LTE super-fast, high quality and reliable

internet access services.

Key Duties and Responsibilities: 

·        
Develop the OPCO marketing plan (pricing, products,

promotions, communication) within the Group framework

·        
Oversee the OPCO commercial team to implement the

Group commercial strategy and (launch) blueprint, adapting them to local

priorities and circumstances

·        
Understand customer needs and expectations

especially in our target markets

·        
Ensure the development, approval and implementation

of the OPCO’s integrated commercial roadmap (covering propositions/ tariffs/

promotions, distribution and sales – input to be aligned with OPCO Head of

Distribution & Sales, marketing communications)

·        
Recommend optimal local price plans and promotions

·        
Recommend new products and services for Group

implementation

·        
Implement the approved OPCO marketing plan

·        
Gather and report key market and performance

indicators

·        
Evaluate product/ tariff/ promotion performance

·        
Develop OPCO’s Customer Base Management/ CRM

activities and plans

·        
Define and implement end-to-end go-to-market

processes

·        
Provide commercial input into the company long range

plan and budget

·        
Keenly analyse and develop new local markets for the

company.

·        
Develop and manage the marketing organization in the

OPCO

·        
Manage the applicable local and Group governance and

approval processes relevant to the marketing function

·        
Ensure the commercial organization behaves with

ethics and efficiency

·        
Manage and lead the local marketing team. Conduct

regular Continuous Improvement reviews with OPCO marketing team members

·        
Deliver the commercial OPCO P&L (revenues, OPEX,

EBITDA) and customer KPIs (e.g. gross/ net adds, churn, activity, usage, ARPU,

effective rate per min./ Mb) as per the approved budget.

·        
Insights

·        
Implement the approved set of common approaches and

standards (blueprint) to be applied in all the company’s OPCOs in order to

generate a deep understanding of the local market as well as actionable

customer insights enabling superior commercial performance

·        
Market intelligence: competition,

socio-demographics, etc.

·        
Market research: recurring

(e.g. brand health tracking, customer satisfaction, customer advocacy/ Net

Promoter Score,  quality of gross adds,

churn) and ad-hoc (e.g. focus groups, special topics)

·        
Data mining: recurring

(e.g. quality of gross adds, churn, post launch analyses) and ad hoc (special

topics)

·        
Implement the Group Insights blueprint in OPCO,

adapting it to local priorities and circumstances without compromising on the

most important KPIs which must be comparable across market boundaries (i.e.

same definition and methodology)

·        
Make sure Insights are not only being generated but

also used to drive the business

·        
Develop market research and data mining capabilities

in the OPCO, leveraging expertise available in Group and other OPCOs (virtual

team/ global Center of Excellence concept).

·        
Brand Experience:

o   Implement the

company’s brand identity in such a way that its experience is lived “from the

inside out” and uniquely recognizable in the local market

o   Implement the

company’s Brand Book in the local market, striking the right balance between

global consistency and necessary local adjustments

o   Deliver the

company’s brand experience to key stakeholders in the local market (e.g.

internal engagement, PR, social media, institutions)

o   Ensure the

development and implementation of the OPCO’s brand and communication plans

which are fully embedded in the OPCO’s integrated commercial roadmap (covering

propositions/ tariffs/ promotions, distribution and sales, marketing

communications). This includes ATL campaign design and execution, POS materials

design and execution, events support and Public Relations/ Corporate

Communications support

·        
Manage the relationship with key partners (local advertising

and media agencies)

·        
Develop brand and communications capabilities in the

OPCO, leveraging expertise available in Group and other OPCOs (virtual team/

global Center of Excellence concept)

·        
Deliver the brand health KPIs

·        
Measure communication performance.

·        
Manage the applicable local and Group governance and

approval processes relevant to the insights, brand and communications

functions.

Key Performance Indicators:

·        
Commercial P&L targets (revenues, cost of sales,

gross margin, OPEX, EBITDA)

·        
Customer targets (e.g. gross/ net adds, churn,

market share, activity, usage, ARPU, effective rate per min./ Mb)

·        
Actionable market and customer insights available

and used in all OPCOs

·        
Brand consistency across local market

·        
Brand health KPIs

·        
The company’s brand experience delivered

·        
High levels of customer satisfaction, loyalty and

advocacy

Qualifications, Skills and

Experience: 

·        
The ideal candidate should preferably hold a good University

degree

·        
A minimum of ten years’ experience in marketing

roles with five years in the telecom industry

·        
Strong marketing experience (proposition

development, products & services/ VAS, pricing)

·        
Pricing and business planning experience must be

outstanding

·        
Operational / hands on experience (at OPCO not HQ

function) is a must

·        
Prior experience in brand and communications is an

added advantage

·        
Prior exposure and experience in distribution and

sales is desired

·        
Significant experience in customer insights/ market

research is a plus

·        
Past experience in data mining is desired

·        
Strong marketing background

·        
Telecom background

·        
Sub-Saharan African experience is a must

·        
Strong leadership skills

·        
Excellent organizational skills including a superior

attention to details

·        
Excellent analytical and problem solving skills

·        
Strong project management and communications skills

·        
Strong process focus/ mindset

·        
Demonstrated ability to manage multiple priorities

simultaneously

·        
Demonstrated influencing and negotiation skills

·        
Strong self starter, able to drive initiatives

independently

·        
Enjoying working with numbers

·        
Fluency in English (spoken and written)

·        
Fluent in at least one local language. French

(spoken and written) mandatory for DRC

All suitably

qualified candidates should visit the web link below and create a profile on

the NFT Consult website by entering their e-mail addresses. Please visit web

link below and click Apply now if convinced you have the job requirements. The

applications/CVs should be prepared in English and submitted in either MS Word

or PDF format will be considered.